Today’s athletes demand sports equipment that gives them the edge, and creating new gear is a highly competitive sport in itself. So when we were asked to create the brand identity, website and marketing materials for a game-changing ice hockey stick we jumped at the challenge.
Our client, a Devon-based composite manufacturer, had a proven track record in the fields of aerospace, healthcare and Formula 1. And while their prototype stick with its revolutionary puck-grip technology was gaining interest in the sports world, we focused on creating a credible brand that would make it as desirable off the pitch as on.
Our solution is a sleek and dynamic ‘lightening’ Z mark and logotype, reflecting the precision, ferocity, speed and control that a Zeek stick can deliver for a player. Stick graphics deliver impact and clarity when the stick is in use, leaving opponents and spectators alike in no doubt that Zeek has made its mark.
