Projects Archive - Page 2 of 5

Pulsin

Pulsin makes nutritionally balanced, plant-based fruit, nut and protein bars and powders. It jostles for position in a saturated marketplace of health foods and snacking aisles. With a distinctive brand and loyal customer base already established, Pulsin needed help attracting new customers, communicating functional benefits and differentiating product ranges.

We kept elements of Pulsin’s brand personality, turning some up and others down to achieve a more balanced identity. Alongside this, we restructured the pack architecture, making the on-pack messaging clearer and punchier, highlighting the functional elements of each product.

Twin Fin Rum

Proudly born in the Caribbean and Creatively spiced on the wild Cornish Coast Southwestern Distillery’s Twin Fin is a premium craft rum inspired by the contemporary beach culture of Cornwall.

Named after the classic nimble twin fin surfboard we created a visual identity that referenced 70s Caribbean surf graphics styling with a fluid ‘fast and loose’ logotype and an Atlantic Grey Seal as the brands icon – a visual metaphor for the brand – connecting the Caribbean to the Atlantic Coast of Cornwall (the Grey Seal is often cited on both sides of the ocean).

We developed a short, wide bottle structure, finished in a matt blue with the brand graphics screen printed in white. Transparency of the product story was a key aspect for the brand and is highlighted through the words ‘Coast to Coast’ and ‘Caribbean to Cornwall’ blind embossed above and below the screen printed graphics.

The result is something that would strikingly stand-out from the plethora of brown rum bottles on shelf but feel equally at home on the shelf at the Blue Bar in Porthtowan or Lilly’s Beach Bar on Barbados.

Algebra

Algebra Drinks are obsessed with making simply beautiful drinks, their Extra Dry Coffee Liqueur is made from aged Caribbean Rum, freshly ground coffee and unrefined cane sugar and nothing else. The brand’s name Algebra is from Medieval Latin and Arabic meaning ‘reunion, connection, blending’.

We developed the core Algebra ‘A’ drop monogram and framed this onto the shoulder of an amber 50cl pharmaceutical bottle to structurally stand-out. We created a mathematically precise tessellating pattern for the brand born out of the ‘A’ monogram and representative of the precise combination of ingredients; asymmetrically printed and embossed this onto a striking blue sash label and angled it to ensure the vertical cut of the pattern through the label sat directly beneath ‘A’ monogram.

The result – a precise, iconic, distinctive, sophisticated brand and bottle that is representative of Algebra’s obsessive perfectionism.

The National Institute of Medical Herbalists

The National Institute of Medical Herbalists the UK’s largest, and oldest regulator of herbal practitioners promotes the benefits, the efficacy and the safe use of herbal medicine.

With an increasing number of people choosing a more holistic approach to their health and well-being, the institute needed to stand out as the go-to ‘Natural Authority’ for all-things herbal medicine. It was important that new identity reflected the gravitas of a governing body, attract new herbalists and clients, without alienating its existing members.

Taking inspiration from the Institute’s extensive resources – documents, old books, botanical illustrations and the story of its 100-year-old crest, a contemporary, authoritative trademark emerged that embodied our brand essence ‘The Power of Nature’ – a continuous, infinite flower motif that underpins the core brand and runs through all visual identity elements.

This 5 petaled flower is an element taken from the shield in the Institute’s historic crest and represents the whole-body holistic process that herbalists take when treating their patients. We intentionally stretched the line-work of the mark to create a flexible branding system across marketing applications and brand materials reflecting the connectivity of herbalism as a practice and the different aspects of the institute.

The flower motif extends through the full suite of collateral, office space and merchandise items. A fresh, new website design balances modernity with a natural authority.

Clayhill Arts

Based in the heart of Somerset, Clayhill Arts is an inspiring rural environment for creative professionals, practitioners and students to learn and develop — a home for the creative.

Offering a variety of studio spaces, structured courses, programme of events and accommodation for anyone interested in personal or professional development within the world of creativity — whether that be refining specific skills, focusing ambitions, learning from or working alongside inspiring peers / industry leaders or simply broadening your mind and gaining inspiration.

Taking inspiration from the re-purposed farm buildings and Clayhill Arts’ ethos to readdress the imbalance in creative education we created a modern constructivist visual identity utilising textures and materials found on site and by the artists themselves.

Butter Bike Co

What do you get when you put peanut butter on a bicycle? No, not a slippery saddle. Or a crunchy cogset. Butter Bike Co is an Exeter-based one-woman peanut butter production line and delivery service, on two wheels. Jeni Reeve set out in 2017, making delicious, homemade peanut butter and delivering to customers locally, under pedal power. What she quickly found was that, while her product was enchanting tongues, her chosen moniker of Cliptop Kitchen was twisting them. She got on her bike to Buddy and asked us to work on a new name, identity and to develop packaging for her range of rugged, almost smooth, smoked chilli, cinnamon raisin and chocolate peanut butters.

The new name and labels keep the company’s energetic, artisan origins to the fore, ready for major gear changes ahead. Simple colours and tyre tread patterns identify the brand and its different flavours – knobbly for rugged, wavy for almost smooth, and so on – with each pattern rolling all the way around the jar. With product and packaging working in tandem, Butter Bike Co has got a lot of pedalling ahead of it.

Eversfield Organic

As organic food has gained a bigger share of supermarket shelves and the nation’s dining tables, the market has become crowded with competing brands and accompanying claims about health and sustainability. From day one, Eversfield has practised traditional sustainable farming methods, putting back into the land whatever it takes out, and kept unrivalled standards of animal welfare at the core of the business. What wasn’t coming across to buyers and customers was the thing that drives all of the good practice: the Bury family’s love of the land, and of life on the land.

With the launch of the Eversfield Organic brand, which grows the range into dairy and bakery products, fish, fruit and vegetables, we have put the family’s affinity for nature and flavourful food front and centre. Warm, fun, colourful illustrations by Naomi Wilkinson on new labels, packaging and communications connect with the outdoor life – picnics, long walks, happy animals. By placing the brand above old-school debates about grass feeding and land stewardship, they move it into the territory of modern organic brands such as Green & Black’s and Dorset Cereals.

Eversfield Organic is about taste, goodness and enjoyment – a thoroughly contemporary brand that’s 100% organic, naturally.

Buddy Mulled Wines

Come Christmastime, we like to send a bottle of traditional mulled wine to our clients and friends so they can enjoy a festive tipple on us. Reimagined each year, our designs have ranged from 2012’s Original Winter Warmer (the only sure and trusted way to ward off the icy claw of winter and survive the manifold strifes of the festive season) to 2010’s Warmest Wishes (a neat little pun on this traditional heated drink!).

For 2019 we have created a bottle label inspired by the well know Irving Berlin song “Dreaming of a White Christmas” which reminisces about an old-fashioned Christmas setting. We blind embossed our own Buddy winter scene (including the Studio and team) on a snow-white label but added a nod to the mulled wine itself by picking-out a winter berry in red and a line addition “…with a touch of red”.

Tarquin’s Cornish Gin

It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the nation. In 2017, sales of bottles of gin in the UK rose by more than a quarter on the previous year. The thirst for new flavours and small-batch craft gins from artisan distillers shows no sign of being quenched: around 150 new brands are thought to have entered the market in the last two years.

With competition intensifying, Tarquin’s, the booming coastal Cornish distillery set up by chef Tarquin Leadbetter in 2012, asked us to move the brand forward by creating a new bottle for its flagship Cornish Dry Gin and range of gins – one that could ooze quality and provenance from crowded shelves, and win envious looks from brands stuck in stock bottles.

We replaced Tarquin’s off-the-shelf carafe-style vessels with a custom model. Keeping the distinctive wax seal, we’ve crafted a sleeker, more streamlined bottle, with a wider spout and more rounded base. Southwestern Distillery’s puffin emblem has been redrawn and embossed onto the glass, with a suggestion of waves below the hand-signed label, and the entire bottle has an acid-etched finish to be suggested of glass found on the seashore.

Yeghes Da!

Cornish Orchards

When we paid a visit to Cornish Orchards for the first time in 2011, we met the real deal: a truly artisan, farm-based cider-producer still operating at a smallish scale, supplying shops and destinations in the West Country. Our branding system for the company brought consistency and uniformity across the range and changed their world. Distribution and demand took off and the company was soon acquired by Fuller’s.

Still the real deal and still based at their farm in Duloe, near Liskeard, Cornish Orchards wanted to take things to the next stage and strengthen their position in the premium cider market and fend off competition from new craft cider brands. They came to us to increase the stand-out of their brand and of individual sub-brands like Gold, Blush and Dry, both at the bar and on the bottle.

We consolidated all of the good things from the original system into a much stronger, more unified identity, giving the artisan, small-scale feel more visual muscle. Central to this is a more integrated lock-up of brand and sub-brand, achieved by developing the tree illustrations that signify each product and moving the Cornish Orchards banner to span the branches of each one. There’s now more tree, more fruit and more Cornish Orchards on each label and lens. To round things off, we also introduced a new, darker palette to label the connoisseur ciders in the range, Dry, Heritage and Vintage.

An evolution, not a revolution. But enough to upset a few apple carts, we hope.

Made in Devon