As organic food has gained a bigger share of supermarket shelves and the nation’s dining tables, the market has become crowded with competing brands and accompanying claims about health and sustainability. From day one, Eversfield has practised traditional sustainable farming methods, putting back into the land whatever it takes out, and kept unrivalled standards of animal welfare at the core of the business. What wasn’t coming across to buyers and customers was the thing that drives all of the good practice: the Bury family’s love of the land, and of life on the land.
With the launch of the Eversfield Organic brand, which grows the range into dairy and bakery products, fish, fruit and vegetables, we have put the family’s affinity for nature and flavourful food front and centre. Warm, fun, colourful illustrations by Naomi Wilkinson on new labels, packaging and communications connect with the outdoor life – picnics, long walks, happy animals. By placing the brand above old-school debates about grass feeding and land stewardship, they move it into the territory of modern organic brands such as Green & Black’s and Dorset Cereals.
Eversfield Organic is about taste, goodness and enjoyment – a thoroughly contemporary brand that’s 100% organic, naturally.