Anning’s Cider is a modern fruit cider from the Jurassic Coast named after the pioneering paleontologist and fossil hunter Mary Anning of Lyme Regis. 

Fruit Ciders are currently enjoying a surge in popularity that looks set to go from strength to strength due in part to their wide appeal: from those looking for gluten free beer replacements, or drinkers searching out low alcohol options to those seeking more interesting taste profiles. 

Anning’s is competing in a busy arena full of big names and even bigger budgets. So it needs to stand out and be heard above the billboard campaigns of its counterparts. Boasting solid West Country provenance, yet offering a lighter alternative to the traditional West Country styles, it has created a more sophisticated offering than its sweeter European cousins. 

We were tasked with reflecting that difference through an identity refresh that brought the flavour credentials to the fore while retaining its authenticity and roots.

We began our exploration by returning to the cider’s Lyme Regis provenance and the lifework of its celebrated namesake. Now labels hint at archival documentation with beautifully deckled edges, unique illustrations and explanatory notes that echo the hand-drawn and hand-written identification process. 

Taking the original fossil drawings so diligently catalogued by Anning as our starting point, we chose fruit illustrations that had a sketched feel and gave them a contemporary twist through graphic effects and colour combinations. 

Bringing the idea of ‘Discover More’ to the heart of the brand, the result is a line up that exudes flavour saturation, vibrant individuality and intense desirability – each label designed to stand out on its own, but the effect as a whole range is as overwhelmingly tasty on the eye as it is on the palate.

When Sharpham Estate owner and environmentalist Maurice Ash brought his Jersey cows down to Devon from Essex in the 1970s, he did so by train. Never one to follow the herd, Sharpham Dairy has always dared to do its own thing – like making a Brie to rival the finest in France. Luckily for British cheese lovers the bold decision paid off and it is now an award-winning artisan business selling some of the most sought-after cheeses in these Isles.

Recently marking 40 years of cheese production, current owners Greg and Nicky Parsons wanted to celebrate their deep-rooted respect for the natural landscape and fertile farmland of the River Dart valley by commissioning Buddy to create a strong, iconic look that would take them to the next milestone and beyond.

We took them at their word and created a striking logo, reflecting their deep passion for the riches of the terroir that feeds their herds with lush Devon goodness. The logo brings the river, the rolling hills and the sun into a minimal yet meaningful symbol that clearly exudes a positivity and pride in place. It is equally at ease scaled up or down: from neat letterheads to distinctive signage, it creates a cohesive and definitive brand mark. The colour palette is as natural yet playful as the estate itself, which has always led the way when it comes to creative and ecological thinking, often decades before the rest of the herd catches up. We can’t wait to see what the next 40 years bring to the table.

Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rum needed a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity. Since launch, sales have snowballed — so much so, that Black Tor are already looking to up production and add to their portfolio.

Pulsin makes nutritionally balanced, plant-based fruit, nut and protein bars and powders. It jostles for position in a saturated marketplace of health foods and snacking aisles. With a distinctive brand and loyal customer base already established, Pulsin needed help attracting new customers, communicating functional benefits and differentiating product ranges.

We kept elements of Pulsin’s brand personality, turning some up and others down to achieve a more balanced identity. Alongside this, we restructured the pack architecture, making the on-pack messaging clearer and punchier, highlighting the functional elements of each product.